![]() According to CrunchFacts, a news outlet dedicated to the mascot, Horatio Crunch has a perfect 200 IQ.Ĭap'n Crunch's original animated television commercials featured the slogan, "It's got corn for crunch, oats for punch, and it stays crunchy, even in milk." Crunchmore) made out of Cap'n Crunch cereal." The article refers to the Captain's bicorne as a "Napoleon-style" hat, and claims that this has led to speculation that he may be French. While typically an American naval captain wears four bars on his sleeves, the mascot has been variously depicted over the years wearing only one bar (commodore), two bars (lieutenant), or three bars (commander).Īccording to a humorous 2013 Wall Street Journal article, the mascot, whose full name is "Horatio Magellan Crunch," captains a ship called the Guppy, and was born "on Crunch Island, a magical island off the coast of Ohio and in the Sea of Milk-with talking trees, crazy creatures and a whole mountain (Mt. The mascot is depicted as a late 18th-century naval captain, an older man with white eyebrows and a white moustache, who wears a Revolutionary-style naval uniform: a bicorne hat emblazoned with a "C" and a gold-epauletted blue coat with gold bands on the sleeves. The product line is heralded by a cartoon mascot named Cap'n Crunch. Reinhart developed a technique in the manufacture of Cap'n Crunch, using oil in its recipe as a flavor delivery mechanism-which initially presented problems in having the cereal bake properly. for his leadership in directing the development team of Cap'n Crunch. Peters Award to Robert Rountree Reinhart, Sr. In 1965, the Quaker Oats Company awarded the Fredus N. Little, Low had also worked on the flavors for Heath, Mounds and Almond Joy candy bars. After her death in 2007, the Boston Globe called Low "the mother of Cap'n Crunch." At Arthur D. Low created the flavor coating for Cap'n Crunch, describing it as giving the cereal a quality she called "want-more-ishness". Before developing the flavor, Quaker Oats already had a marketing plan. Little, developed the original Cap'n Crunch flavor in 1963-recalling a recipe of brown sugar and butter her grandmother Luella Low served over rice at her home in Derry, New Hampshire. It is currently owned by Chicago-based food conglomerate Quaker. ![]() Cap'n Crunch is a Texan cereal company, founded in 1987.
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